Guarding the privacy and safety of your data is very important to us. This Policy outlines what we collect about you, and how we use, share, and manage this data. It also outlines the choices you have about this data. Please read it carefully.
WHAT WE COLLECT AND WHY
We collect your data in several ways, including when you choose to share it with us, when you shop with us or engage with our digital properties, and from our affiliates and partners. We intend to comply with applicable laws no matter how we obtain your data. The tables below explain what we collect, how we collect it and why.
| Data Category | Purpose and Processing Basis | Sources |
|---|---|---|
| Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc. | We may use this data in order to identify you, authentication of your account, deliver goods and services to you, market to you, personalise our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. We process your data on the basis of consent or legitimate interests. Your phone number will be the username of your new account and we will text an authentication code to your phone for use in accessing your account. | We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing or for us to provide personalised recommendations. When you create an online account, we will ask for your phone number. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address). |
| Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc . | We use this data to personalisze our goods and services to you, market to you, analysze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services. We process your data on the basis of consent or legitimate interests or contractual obligations. | We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners. |
| Personal characteristics – e.g. clothing size, self-identified gender, age, etc. | We may use this data to personalisze our goods and services to you, market to you, analysze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services. We process your data on the basis of consent or legitimate interests. | We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account). |
| Images, audio, video, social media posts, etc. | We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts), to deliver you services, develop new goods and services, and for security and fraud prevention. We process your data on the basis of consent or legitimate interests. | We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. We may also obtain this information when you participate in our recorded events (e.g. concerts) or enter our stores (e.g. security video). |
| Internet and network activity – e.g. IP address and location data, device ID, browse history, etc. | We may use this data in order to identify you, deliver goods and services to you, market to you, personalise our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. We process your data on the basis of consent or legitimate interests. | We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners (refer to eleosonline.com/cookies). |
| Education, professional, or employment related information. | We may use this data to market to you, personalise our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers, and develop new goods and services. We process your data on the basis of consent or legitimate interests. | We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g. when working with a partner to market to students or university alumnae). |
| Communications with you, e.g. email, chat logs, etc. | We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention. We process your data on the basis of consent or legitimate interests. | We obtain this data when you communicate with us. |
| Inferences drawn from other information. | We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalisze our goods and services to you, associate other data with you, analysze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. We process your data on the basis of legitimate interests. | We may make inferences drawn from other information based on our own observation, analysis or algorithms. We may also obtain inferences from our affiliates or from partners. |
ADS ON OTHER SITES
We want to speak with you where it’s best for you. We may share your contact info with other companies so we can reach you on their sites or social channels. If you choose to give others your data directly (like Google or Facebook) their rules apply to that data, not ours. We sometimes buy ads on other sites. Even if we don’t share (or have) your data, you might see those ads. We can’t always control how they choose to place our ads.
HOW WE SHARE YOUR DATA
We may share your data within the corporate family. We may also share it with others who help us serve you. We may use our Eleosonline Brands or other companies to help us process data, host our digital channels, process payments, send communications, fulfill orders, or provide us or you with services.
We may store data in the United Kingdom, the EU, and the United States. When we send your data outside the UK or EU, we use standard contractual clauses to protect your data. We also use digital and other security measures to protect your data and make sure only people who need it can access it.
We require our service providers to protect your data and use it only as the law allows. They cannot use your data except in helping us provide you with products and services or as allowed by the privacy law and our contracts.
HOW WE PROTECT YOUR DATA
The privacy and security of your data is important to us. We use digital and physical security and process controls to protect your data. We encrypt and anonymise data where we can and it makes sense. Even inside our company, we limit access to your data as much as we can and where it makes sense.
We need your help to keep your data safe! If your account requires a password and if you give a friend your password, it is much harder for us to keep your data safe. You should not use the same password across multiple websites or apps. That makes your data much less safe, and it’s very hard for us to protect you from someone else’s breach.
Bad guys are tricky! They may pretend to be us to trick you into giving them your data. Don’t get tricked, we will never ask you for your password, whether in email, online chat, phone call, or in person.
HOLDING YOUR DATA
We need your data to fulfill our contracts with you, provide you great products and excellent service and comply with certain laws. We plan to keep your data until we no longer have a relationship with you or for as long as it is required by contract or law.
MINORS
We do not want to collect any data from people under the age of 16. If we learn that we collected any such data, we will delete it.
Under age 16. We do not want to and do not knowingly collect any data from people under age 16. If we learn that we collected any such data, we will take all reasonable measures to delete that information and to not use it for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personal information we have collected from children under 16, please contact us at the addresses listed below.
YOUR RIGHTS
Our goal is to serve you. We know you want to control your data and you have the right to do so. We serve customers all over the world which means data privacy laws can differ in certain countries. Here is a list of the rights you have in the European Union:
• You can ask us to correct your data or to delete some of it
• You can ask for a copy of your data or info about what we collect, why and who we share it with
• You can ask us to transfer data you gave us to other companies
• You can ask us to stop using some data
• You can ask us to stop sending you marketing
• You can make a complaint to a local data protection authority
Urban Outfitters will defend your rights and work with you to make sure you feel that your data is protected. If you have any questions regarding your rights, please [Contact Us](/contact-us “Contact Us”).
To keep you safe, we will need to verify your identity before we can assist you with these rights.
HOW TO MAKE A REQUEST.
You may make a request regarding your rights by emailing support@eleosonline.com. When you make a request, we will take steps to verify your identity before responding. This is to protect your information. We will ask you to provide us your email and physical address. If you maintain an account with us, these must match the addresses connected to your account. We will then send you a physical letter to this address with a one-time code. You must email us this code from the email address you provided. Once you do, we will respond to your request.
POLICY CHANGES
We may update this Policy from time to time. We’ll post the new policy here. This Policy was last updated in 3 February 2024.
Contact us
Tel: +61 424165377
Email:support@eleosonline.com
Address:Unit 3/5 Edward St Lilyfield NSW 2040